Marketing is the ‘soft sell’ part of a business. It’s about understanding why people choose products or services and what they want from those choices, then finding ways to engage the customers’ interest to ensure that your company’s product or service is chosen above others on offer. ‘Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably’.

• market research and monitoring
• branding and identity
• advertising and copywriting
• design and packaging
• promotion of goods or services and relationships
• communications, including social media.