Students need to consider each college essay is going to be a standalone essay and is going to be different. You can’t just think “I’m going to write one essay and send it out to a dozen different colleges”, it doesn’t work that way. Each one needs to be written as an individual essay. Before you set off to do that, you need to really research that college. You need to understand the ethos of the college, what the college is looking for, what type of college it is, and then you need to make sure that your essay fits into what the college is, and what they are looking for. In other words, you need to personalise your essay to each individual college.

in terms of writing an essay, or personalising an essay, if we go back to the beginnings you’re all familiar with writing essays for English class in school! and I’m quite sure your English teachers will have trained you into the basics of essay writing. And at the end of the day, the college essay is another essay. So you then have to get the basics you need to consider purpose, audience, content and register. These are the basics of any piece of writing.
The purpose naturally is to persuade the admissions tutor to offer you a place the audience That’s the admissions’ tutor.
The content, the content really depends on what the essay topic or title is.
And then the register – to register means, the the level of language you’re going to be using. You just have to write in normal, correct, academic English

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